Ad-MOTO Rider App


Paul Vickery: THE GROOVER

CEO, Founder, Inventor & Visionary

Paul scaled the world’s largest Nespresso franchise and also exited a successful Crypto ATM business. Grooving to a profitable beat he has overseen a number of game changing start-ups from fashion labels to Australia’s largest healthy vending network, Paul has hands on experience in blockchain, VR and the pharmaceutical industry. His outdoor media credentials include being Ex Skoot Media and Skoot Logistic CEO.

Alex Bolt: THE MOVER


It’s not surprising they call Alex the Mover. He is a seasoned mobility operator with experience running UK operations for Gorillas and previous roles with Addison Lee and AnyVan. He’s an operations specialist within the ground transportation, logistics and related technical industries. He’s passionate about using data and technology to solve complex problems to scale-up businesses.

Fergus Calder - THE DEAL MAKER

Advertising Sales Director

With 18 years under his belt of working solely in the OOH market in the UK, Fergus is completely versed in this landscape, having sold across all environments in the industry. Having just finished 5 years at Clear Channel Outdoor and, before that, almost 8 years at JCDeaux, Fergus heads our advertising sales operation and is excited to offer this best-in-class DOOH solution for both clients and agencies utilizing Ad-MOTO’s Ad-Scooters.

Paul Baber: THE FIXER

Co-Founder, Managing Partner and Head of Product

With both a Mechanical Engineering degree and a distinguished career pioneering both start ups and established companies, Paul’s mission is to find innovative solutions enabling him to consistently deliver products and experiences that exceed expectations. Paul’s passion and tenacity has led to him reshaping the landscape at Red Rhino Concrete Crushers, and later delving into the realm of sustainable technology with solar-powered systems. Paul’s ability to pivot quickly, imagine possibilities and bring ideas to life, has led to him think outside the (Ad)-Box and helped bring a game changing DOOH to the market. It’s no wonder they call him The Fixer.


Chief Technology Officer

Henry is a Senior Technology & IT Leader. He led the team that developed our patented advertising solution, as well as co-developing the people tracking technology that our advertising relies upon. As the CEO/CTO of a specialist IT company, Henry brings a high level of experience and knowledge to the team. In recent years, he has delivered cutting edge IoT as well as web and mobile application projects. He has also worked within the ebike market and has an in-depth understanding of lithium ion technology. He focuses on leading-edge technology that is robust, scalable and can disrupt the norms in any sector, such as leading on the development reporting and communications portal in use by over 30 airports globally. His focus is on creating a game-changing platform to deliver mobile DOOH content across the planet.

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